Those who own the data own the future as said by Yuval Noah Harrari. How?

In 21st lessons for 21st century, the author says that selling advertisements may be necessary to sustain the gains in short term, but huge data giants often evaluate apps, products amd companies according to the data they harvest rather than according to the money they generate.

My question is how can data, other than selling targeted advertisements, be used to controlling and shaping life in future? What are some of the practical examples ? Can we re-engineer organic life to create in-organic life forms as stated by the author?

submitted by /u/GothamKnight2
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from /r/Technology https://ift.tt/2y6sJOt